Customers Privacy Policy

Introduction and General Terms

At Pickerings Hire, we respect your privacy and are committed to protecting all of our customer's data. This privacy notice tells you about the information we collect from you and how we use your information during and after you buy services from Pickerings Hire.

Wherever you see the words "Pickerings","we", "us", "our" in this Notice, these words refer to Pickerings Hire.

In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data and about the rights you have over your data.

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. We collect only that personal data from you which we need to provide you with the services you request and otherwise operate our business in the way that you would anticipate.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped as follows:

Contact Data

includes name, address, office address, email address, fax, mobile and telephone number

Other Identifier Data

includes date of birth, insurance details, driving licence, utility bill

Financial Data

includes bank account name, address and sort code as well as profit & loss and balance sheet records

Communications Data

includes emails, notes of conversations, etc.

When you buy a Pickerings' service

When you are looking to hire or purchase goods/services from Pickerings Hire, we will ask you to confirm your standard Contact Data and depending on the type of service required we may also request and process Financial data as well as Other Identifier data. We use this information to facilitate your purchase and keep in touch with you throughout the process.

Before sale, we will collect and use your data based on legitimate interest. This will persist until such point that there is a signed agreement or contract between us, after which we will keep and use your data based on our contractual obligation to process it to best service that contract on your behalf.

We do not use the information you provide to make any automated decisions that might affect you.

When you use our website

Please see our separate Website Privacy Notice and Cookies Policy, all of which can be found on our website.

How we use your personal data

We use your personal data only when legally permitted. The most common uses of your personal data are to carry out the contract between us or to communicate with you during the purchase process; where it is necessary for our contractual obligation (or those of a third party) and your interests and fundamental rights are not unduly impacted; or where we need to comply with a legal or regulatory obligation

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.


Type of data

The lawful basis for processing

To provide our services:

(a) Contact 
(b) Communications

(a) Performance of a contract with you 
(b) Necessary for our legitimate interests

To complete the reservation and sale process through to completion: 
To manage our relationship with you, before, during and after the sales process:

(a) Contact 
(b) Communications

(a) Performance of a contract with you 
(b) Necessary for our legitimate interests (to create the best buying experience, to keep our records updated and support you after you move in)

Note that we may process your personal data for more than one legal ground depending on the specific purpose for which we are using your data.

Sharing your personal data

As part of hiring or purchasing goods/services from Pickerings Hire, we may have to share your personal data with select third parties to facilitate the delivery of our agreement and deliver after-sales support; including, for example:

  • hauliers
  • credit check agencies
  • trade referees
  • trade reference agencies
  • insurance companies

We share only the minimum amount of personal data to undertake the task at hand and require all third parties to respect the confidentiality and security of your data and to treat it in accordance with the data protection laws.

As part of ensuring our IT systems are supported and delivered to the highest standards Pickerings make use of 3rd party services; for which access to your data is required. This relationship is managed as part of data processing agreement that ensures that your data is managed and protected using appropriate organisational and technical controls.

We do not allow our third-party service providers to use your data for their own purposes and only permit them to process your personal data for specified purposes and by our instructions.

Automated decision making

We do not use the information you provide to make any automated decisions that might affect you.

International transfers

We do not knowingly transfer any personal data outside the European Economic Area (EEA).

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Also, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

If at any point you suspect or become aware of a security incident (i.e. your password is stolen, or you receive suspicious communication from someone holding themselves out to be a Pickerings Hire employee or from a dupe website claiming to be affiliated with Pickerings Hire), please let us know using the contact information provided below.

Data retention

We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Changes to the privacy notice and your duty to inform us of changes

This version of our privacy policy was last updated on 22 nd May 2018.

It is vital that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Your rights over your information

By law, you can ask us what information we hold about you, request to have access to it, and you can ask us to correct it if it is inaccurate. In those cases where we process your information for contractual reasons, you can ask us to give you a copy of the information.

If you believe we are not using your information lawfully, you can ask us to stop using it for a period. In some circumstances, you may have the right to ask us to erase your personal data.

To submit a request by email, post or telephone, please use the contact information provided below.

Contacting us

We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details below.


0330 041 2370



Pickerings Hire Head Office 
Ashby Road 
DE12 7JW

Your right to complain

If you have a complaint about our use of your information, we would prefer you to raise it with us in the first instance to give us the opportunity to put it right, but you can also contact the Information Commissioner's Office as below:


Wycliffe House 
Water Lane